Gender, meanings and consumption of pornography in Portugal: A mixed study
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Abstract
Introduction: The consumption of pornography is a reality and has been growing. Objective: The aim of this study was to understand whether the meanings of pornography are influenced by gender and to analyze whether gender is related to consumption and attitudes towards pornography. Method: This study adopted a mixed method. In order to know the meanings of pornography, the technique of free word association was used, and to measure attitudes towards pornography, the Attitudes Scale towards the Use of Pornographic Materials was used. Qualitative data were treated with the computer program IRaMuTeQ, and quantitative data with the Statistical Package for the Social Sciences. Results: The results revealed that the meanings of pornography are grouped into three distinct classes: 1) Porn industry and negative aspects; 2) Pornographic categories; and 3) Purposes of use and positive aspects, and that the classes were associated with different genders. The results also showed that there are differences in consumption and attitudes towards pornography based on gender. Conclusion: Thus, both the qualitative analysis and the quantitative analysis coincided, revealing similar results.
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